copywriter | kuala lumpur, malaysia
first, be human: show how you can help
what
It’s noisy out there, and no one wants to be sold to. Buzzwords, greenwashing, deepfakes… it’s hard to tell what’s legit and what’s not.
so what
Don’t sell your what. Sell your “why”: how your products or services make life better.
now what
Focus your messaging on the audience. Show how you can help. Need to find the right words? Let’s chat.
13 years of copywriting experience with B2B and B2C brands across the globe through freelance and agency work.
Expert at simplifying complex messaging using conversational, concise, and targeted language to drive the desired action.
experience
MSC in International Marketing | University of the West of Scotland
MSc Dissertation: ‘Ethical Grocery Shopping: Perceptions and Attitudes of UK Consumers. How much do grocery shoppers understand about ethical foods?’
BA (Hons) in Business Administration | University of Portsmouth, England
education
Dreams of a better world: people before profits; humanity over hierarchy.
Loves cats but too commitment-phobic to have any.